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The Letter X

[whitespace] The X Games are responsible for more misspellings of the word "extreme" than any other event. If you look inside the X Games Official Program you'll find that advertisers are very clever with their x-treme slogans. God only knows how these crazy guys came up with their oh-so-clever ads. There must have been some meanly creative brainstorming sessions to conceive these gems. Here are a few classics:

"Make Your X-scape!"
--Any Mountain Outdoor Store

"X-TREME Pizza!"
--Pizza Orgasmica

--Sierra Designs

"X-Tremely FINE BEER"
--Gordon Biersch Brewery

"Come On In For Our X-TREME HAPPY HOUR!"
--Greens Sports Bar

"eXtra Large Pizzas"
--Escape From New York

"X-tremely Beautiful Ocean Views"
--The Beach Chalet

"Xtreme Sports for Xtreme People"
--Ralph Gracie Jiu-Jitsu

"X-cellent Music/X-cellent Food"
--Whitehorse Tavern

"X-Tension X-Perts"
--Darin David Hair Salon

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From the August 2, 1999 issue of the Metropolitan.

Copyright © Metro Publishing Inc.